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How Has Property Management Online Marketing Changed The Industry?

互联网的出现给物业管理行业带来了革命性的变化——而且是朝着更好的方向发展. Today, 物业管理网络营销策略为企业和消费者带来诸多好处,已成为一种重要的营销策略. 以下是关于物业管理公司的网络营销你需要知道的几点.

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What Are the Benefits of Property Management Online Marketing?

In the property management industry, traditional marketing strategies — such as direct mail, flyers, newspaper ads, 和广告牌——正在被网络营销(也被称为数字营销)所取代。. Given that 90% of Americans use the internet, this is not a surprise. 互联网的普及给了企业和消费者前所未有的获取信息的机会.

为了对物业管理公司更好的把握网络营销的价值, here are some of the benefits they provide.

 

1. Reach a Wider but More Targeted Audience

audience | digital marketing for property managementThe property management industry is highly saturated so in the past, companies had to employ aggressive marketing techniques to attract clients.

Now, thanks to the internet, 是客户来找你-如果你的公司有有效的在线营销策略到位.

Property management companies can use Facebook, Twitter, Google, LinkedIn, YouTube, Instagram, and other social media sites to reach a wider audience. 这些网站上的付费广告还可以让你瞄准服务区域内的业主.

 

2. Establish Your Reputation as a Property Management Company

Customers will not trust a company they do not know. That’s why it’s important to establish an online presence. In this day and age, it’s standard to have a corporate website — with complete contact details, valuable industry-related content, 以及一系列服务,以及Facebook等平台上的官方账号, Twitter, Google, and so on.

如果物业管理公司能够在网上与潜在客户交流他们的经验和专业知识,他们可以更有效地十大网赌平台. Apart from having official accounts, 该公司可以在Quora等网站上回答常见问题,并加入Facebook小组提供帮助. Once customers become familiar with your company’s name and reputation, they will be more open to getting your services in the future.

 

3. Better Marketing Outcomes at a Lower Cost

Placing an ad in the newspaper, renting a billboard, 或者购买电视播放时间是非常有效的营销手段,但它们也非常昂贵. 通过网络营销,你可以以更低的成本达到同样(甚至更好)的效果.

虽然创建一个网站和发布常规内容仍然会产生一些费用, it is nothing compared to the more traditional marketing strategies. 在Facebook、YouTube和谷歌等免费平台上十大网赌平台也很容易. Even if you pursue paid advertising on these sites, the marketing costs will still be significantly lower.

 

4. More Avenues to Advertise

物业管理网络营销热潮的另一个原因是,公司和业主可以使用许多数字平台. 你可以通过在Zillow、Homes等网站上发布房产信息,迅速找到租户.com, Apartments.com, Rent.com, or Craigslist. Since these websites are available 24/7, you are still able to advertise outside of the working hours.

As you increase attention to your property, your marketing efforts will also become more cost-efficient. For instance, if there are a lot of people interested in a property, you can have a group schedule for an open house. 这减少了你花在单独查看上的时间、金钱和精力.

 

5. Provide Better Service to Clients

satisfaction | digital marketing for property managementThe internet is one of the best communication tools available today. 当你在网上建立形象时,客户联系你也变得更加容易.

您可以使用来自当前客户的在线反馈来解决他们可能提出的问题,并进一步改进您的服务. If potential customers see that you are paying attention to your clients, they will be more likely to conduct business with your company.

在线营销指标也可以确定哪些策略可以转化为你公司的销售线索. This can also help save you money. 因为你可以快速看到结果,所以有可能阻止无效的营销活动. 该活动的剩余预算可以用于更成功的数字营销策略.

 

Digital Marketing for Property Management Companies

Given the benefits of property management online marketing, it’s not hard to get excited about what it can do for your business. But if you are new to digital marketing, you might not know where to start. Here are some tried-and-tested digital marketing strategies that you can use for your property management company.

 

1. Create a Mobile-Friendly Website

几乎一半的互联网用户现在通过他们的移动设备(智能手机)访问互联网, tablets, laptops, and consoles) than their desktop computers. As such, it’s important to have a mobile-friendly website. 无论用户使用的是智能手机还是桌面电脑,他们的用户体验都应该是流畅的、无缝的. If your website’s interface is clunky and unattractive, 他们甚至会在你有机会宣传你的服务之前就退出你的网站.

 

2. Invest in Content

作为一家物业管理公司,内容营销是建立网络声誉的最好方法之一. 努力在你的网站上发布信息丰富、吸引人的内容. 你需要创造文章,真正讲的需求和财产所有者的问题.

Also, avoid making a hard sell on your blog posts. 目标应该是吸引你的潜在客户并丰富他们的知识基础. 一旦你赢得了他们的信任,他们会对你的广告和服务更加开放.

 

3. Build Your Email List

email | digital marketing for property management对于内容营销等策略,即时销售并不总是最初的目标. You can also use these strategies to build your email list. If you have potential customers on your email list, you won’t have to track them down on other websites or platforms.

你可以给他们发送有价值的链接、吸引人的内容和广告. 当他们需要物业管理服务的时候,他们会知道来找你.

 

4. Search Engine Optimization (SEO)

搜索引擎优化是企业使用的最流行的在线营销策略之一. Businesses can use relevant keywords to advertise to their specific market. For instance, as a property management company in Florida, 使用关键字“物业管理佛罗里达”比使用“物业管理佛罗里达”更有可能触及你的目标受众.“结合其他在线营销策略,搜索引擎优化可以非常有效地为您的业务.

 

5. Expand Your Network

物业管理公司也可以利用网络营销来扩大他们的网络. You can search for affiliate businesses — such as cleaners, plumbers, handymen, attorneys, banks, and accountants — in your area. If they have their own website, you can try to cross-advertise. 这是因为你的公司很可能服务于相同的受众. But, there is no competition because you provide different services. By expanding your network, you can further increase your clientele.

将物业管理在线营销策略融入您的企业

互联网改变了十大网赌平台做生意的方式,那些拒绝适应的人将被甩在后面. Though it may seem overwhelming in the beginning, 结合网络营销策略可以为你的物业管理公司带来巨大的成功. With cost-effective and practical strategies, 你将能够有效地建立你的在线声誉,并增加你的客户基础. 只要考虑这个物业管理在线营销指南的所有要点,你就会有一个伟大的开始.

If you are looking for the best HOA management company, property management company, or real estate agent, feel free to browse Florida Property Management’s online directory.

 

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