marketing | market a property management company

How To Market Your Property Management Company

Like any business, 物业管理公司依靠客户产生收入和盈利. Searching for clients can be a time-consuming and uphill battle, though. 采取一些策略,使物业管理公司的营销更容易.

 

The Right Way to Market a Property Management Company

As a property management company, 你需要有一个可靠的营销策略来不断创造新客户. 十大网赌平台面临的挑战在于,如何制定一套针对潜在客户的物业管理营销策略, is cost-effective, and is unique to your company. The internet has made it possible for even small companies to grow at a rapid pace and stay competitive. 如果你想在这个媒介上成长,这里有一些物业管理公司的营销思路:

 

1. Invest in Local SEO

seo | marketing strategies for property managersProperty management is, by nature, a location-specific service. 因此,在你的区域寻找物业管理的目标是有意义的.

投资者和业主会在搜索引擎中使用“迈阿密物业管理”或“迈阿密物业经理”等关键词. As such, 你必须确保在你的网页内容中使用本地搜索引擎优化,通过穿插特定位置的关键字.

本地搜索查询显示特定于位置的结果,而不是一般结果. As a result, it allows you to get an advantage over bigger companies. 本地SEO根据引用、内容、链接和客户评论等因素对网站进行排名. By learning how to properly build a local SEO campaign, you can even outrank companies with bigger budgets.

 

2. Make Sure Your Site Is Mobile-Friendly

It is important to note that over 50 percent of global internet traffic originates from mobile devices. That is why it is important to ensure that your website is mobile-friendly. 大多数公司采用响应式设计,以适应用户使用的设备的不同大小. But, there are other important factors, like the loading speed of your website, abandon rate, and overall user experience.

The small details make a big difference, as well. Things like your site’s text size, size of the lead generation forms, CTA(呼叫行动)按钮的点击量都在你将网络流量转化为有价值的线索的能力中扮演着重要的角色. 忽视手机设计是一个很大的错误,因为它会对你的底线产生很大的影响.

 

3. Capitalize on Social Media

重要的是要明白,销售周期通常是很长的. One of the things that can help shorten the cycle is social media. While it is true that social media is better suited for B2C companies, it can be beneficial for B2B companies as well. Sites like Facebook, Twitter, YouTube, and LinkedIn are often used by many people to find local businesses. In fact, Facebook alone boasts 1.9 billion active users.

Make sure you are on these sites to improve your findability. You also want to publish great content, interact with your followers, post important updates, and sell your services on these platforms. These platforms serve as a great way to stay connected with your prospects, communicate your value with your content, and build trust. Furthermore, 谷歌倾向于根据一致的社交媒体活动给你的品牌一个更好的排名.

 

4. Create Outstanding Content

content | marketing strategies for property managersSpeaking of content, 你需要发布独特和高质量的内容,以从所有其他公司中脱颖而出.

你可以写一些文章,告诉业主和投资者他们在招聘物业经理时需要知道什么, the best way to ensure their property, how to increase the value of their property, and more. 这里的想法是展示你的价值,并与你的潜在客户保持联系.

Content can also be a great way to connect with renters. For example, 让潜在的租客知道住在HOA管理的社区的好处,可能会影响他们把你管理的HOA的物业出租出去. 帮助你为物业管理服务争取客户的策略同样适用于租房者.

 

5. Make Sure You Are in the Right Directories

网上到处都是列出待租房产的网站,比如Zillow和rent.com, Trulia, and more. But, what many start-ups do not know is that there are many websites, such as Florida Property Management, that serve as directories for property management companies, as well. 确保你的公司被张贴在这些目录上,因为它可以提高品牌意识,给你你需要的曝光.

Because each platform is different, 你必须花时间在每个网站上优化你的个人资料和列表. After trying a couple of platforms, 你将开始了解到哪些是为你的业务产生最多的线索. Just use promotional codes on different platforms to track the results. Once you find out what platforms are working, you can even spend money on these platforms for increased exposure.

 

6. Use Online Advertising

对于物业管理公司来说,最好的营销技巧之一就是要有进取心. You can do this with the help of online advertising. Platforms like Google Ads, Facebook Ads, Instagram Ads, and other sites can help you generate more leads and clients. 这些广告平台通常拥有先进的目标选择,让你能够真正瞄准你最好的潜在客户.

挑战在于学习如何使用每个广告平台,因为这是一个学习曲线. 然而,不要害怕花一部分预算来测试这些广告平台. 许多不同类型的企业都使用它们来有效地获取商机和销售, so why not follow in their footsteps?

 

7. Have a Comprehensive List of Services

list of services | marketing strategies for property managers太多的物业管理公司失败了,因为潜在客户不知道他们提供什么样的服务. 幸运的是,您可以通过提供一个全面的公司服务列表轻松地解决这个问题.

首先,确保你有一个既直观又专业的公司网站. This will increase your credibility as a brand. 然后,确保你的网站包括一个部分,你概述了你的服务. 包括对每个服务的描述,比如包括什么以及客户对你的期望是什么. 你甚至可以包括成本信息,让潜在客户对定价有个想法.

除了列出你的服务外,还有一个同样重要的要求. 这可以是电子邮件地址、电话号码或在线表单的形式. With a clear CTA, 你可以鼓励潜在客户沿着转换漏斗向下走一步.

 

8. Partner With Other Local Businesses

要推销一家物业管理公司,一个简单的方法就是与当地其他企业合作. But, make sure to carefully select which businesses to partner with. 业主需要各种各样的服务,如杂工、房屋清洁、银行,甚至律师.

如果你想增加曝光率和参与度,就建立一个营销联盟. Trade promotional literature or web links. 你可以向所有者推荐你的子公司,反过来,他们也可以推荐你的服务. This cycle of recommendation can make everyone’s lives easier.

 

Adopt These Marketing Strategies for Property Managers

As you can see, 你可以利用很多渠道和平台来推销一家物业管理公司. 利用它们,即使是最小的初创企业也能脱颖而出. Marketing is and will always be an important part of the business process. As such, 你必须用最好的营销策略武装自己,以确保你的公司继续经营下去.

If you are in need of an HOA management company, property management company, or real estate agent in Florida, start your search using Florida Property Management’s online directory.

 

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